Taking Vegas Bow-tiques to another level

If you’re a fan of John Varvatos, then you’re in luck.

Legendary menswear designer John Varvatos is popular for his rocker-style edge. John Varvatos Bowery NYC  now has 10 freestanding stores, with the latest opening inside the Hard Rock Hotel .

Just like the original boutique, the new 3,000-square-foot Bowery NYC  presents a fashion and music playground bursting with energy.

“Beyond my vision of fashion, I feel like we’re also bringing a unique bit of rock ‘n’ roll culture to Las Vegas,” said Varvatos.

The store features a stage including a backdrop provided by Gibson Guitars, Marshall amplifiers, Yamaha drums and Zildjian cymbals. The stage and equipment will be used for special events and even impromptu jam sessions (and yes, you can even give it a shot).

In addition to all three John Varvatos brands (Collection, Star USA and Converse), The Bowery NYC store alsos showcase an extensive offering of vintage vinyl records and audio equipment; handcrafted rock-influenced jewelry and vintage clothing, including rare denim, leather jackets, concert tees, belts and boots.

Much of the décor came from a Paris flea market. Handpicked by Varvatos himself, fixtures include enormous blackened steel doors and a gigantic factory fan transformed into a table top; vintage smoky mirrors and chandeliers and industrial stage lights. The walls feature  rare show posters of  some of the biggest names in rock ‘n’ roll, as well as familiar and unpublished work from some of the world’s most respected rock photographers.

There is also be a 30-foot video wall that will play host to the most iconic rock videos of all time, in addition to being a background for live performances, through various camera angles and multimedia light shows.

The store’s opening party on Sept. 24th will feature legendary rockers Cheap Trick, who  also modeled for one of Varvatos’ ad campaigns. This party is by invite only.

So bring out your inner rock god (or goddess) and be a part of the party.


Most folks take their Vegas jackpot winnings back home, but my dad decided to stay here instead. That’s how I left Seattle almost 20 years ago. I moved from greenery and rainy days to hot summers, palm trees and desert. As much as I love my hometown, I decided to stick around Vegas. This city just has so much to offer. You don’t even have to be a gambler, bar hopper or an all-night partier. I love Vegas for its awesome vegan-friendly spots, concerts, swanky hotel suites and spas so big, they’re like castles. The pool scene is not too shabby either, which is why I love taking stay-cations. Besides living it up -- Vegas style -- I’m hanging out with my handsome hubby, adorable baby girl, two cats and super-fluffy Shih-Tzu. I’m also a huge fan of '90s music, shows and movies. You can find me on Google+ and Twitter.