Taking Vegas Bow-tiques to another level

If you’re a fan of John Varvatos, then you’re in luck.

Legendary menswear designer John Varvatos is popular for his rocker-style edge. John Varvatos Bowery NYC  now has 10 freestanding stores, with the latest opening inside the Hard Rock Hotel .

Just like the original boutique, the new 3,000-square-foot Bowery NYC  presents a fashion and music playground bursting with energy.

“Beyond my vision of fashion, I feel like we’re also bringing a unique bit of rock ‘n’ roll culture to Las Vegas,” said Varvatos.

The store features a stage including a backdrop provided by Gibson Guitars, Marshall amplifiers, Yamaha drums and Zildjian cymbals. The stage and equipment will be used for special events and even impromptu jam sessions (and yes, you can even give it a shot).

In addition to all three John Varvatos brands (Collection, Star USA and Converse), The Bowery NYC store alsos showcase an extensive offering of vintage vinyl records and audio equipment; handcrafted rock-influenced jewelry and vintage clothing, including rare denim, leather jackets, concert tees, belts and boots.

Much of the décor came from a Paris flea market. Handpicked by Varvatos himself, fixtures include enormous blackened steel doors and a gigantic factory fan transformed into a table top; vintage smoky mirrors and chandeliers and industrial stage lights. The walls feature  rare show posters of  some of the biggest names in rock ‘n’ roll, as well as familiar and unpublished work from some of the world’s most respected rock photographers.

There is also be a 30-foot video wall that will play host to the most iconic rock videos of all time, in addition to being a background for live performances, through various camera angles and multimedia light shows.

The store’s opening party on Sept. 24th will feature legendary rockers Cheap Trick, who  also modeled for one of Varvatos’ ad campaigns. This party is by invite only.

So bring out your inner rock god (or goddess) and be a part of the party.

Comments

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