Harley-Davidson is shaking up the Las Vegas Strip

The ground vibrated for about 10 minutes this morning as more than 50 members of the Southern Nevada Harley Owners Group revved their engines at a “ground shaking” event in honor of the Las Vegas Strip’s first Harley-Davidson dealership.

Rendering of the new Las Vegas Harley-Davidson location to open on the Strip in Oct. 2014. (Photo of rendering by Jennifer Whitehair).

The 50,000-square-foot Las Vegas Harley-Davidson facility projected to open in late October (in honor of Nevada Day), will serve as a state-of-the-art showcase, offering rentals, a retail shop and a riding academy.

It will be located on the east side of Las Vegas Boulevard, just north of the famous Welcome to Fabulous Las Vegas Sign and south of Mandalay Bay Hotel & Casino.

“It’s going to showcase the brand, it’s going to showcase the motorcycles, the motor clothes the parts and accessories that make this such a passion for so many people in this country,” said Don Andress, Las Vegas Harley-Davidson president. “Forty million visitors a year will get to experience the Harley Davidson lifestyle right here on Las Vegas Boulevard.”

In honor of  Nevada’s upcoming Sesquicentennial and the facility’s projected Nevada Day opening (Oct. 31, 2014), Las Vegas Harley-Davidson will raffle off a custom motorcycle, the Nevada 150th Commemorative State Bike. Tickets are $150 each and will likely go on sale in February. All proceeds will go towards Nevada’s Sesquicentennial celebration.

Close-up of the Nevada 150th Commemorative State Bike (Photo by Aleza Freeman).

“This motorcycle is one of the most beautiful pieces of art that I have ever seen,” said Nevada Governor Brian Sandoval, who signed the bike during the event. “When I look at it I think it should be in a museum, it is that beautiful. But it is meant to be ridden.”

The custom designed 2014 FLHX Harley-Davidson Street Glide was stripped to the frame, painted in a two-tone Nevada blue and cut with silver leaf in honor of the Silver State. It wears the Battle Born Nevada 150th logo on its front fairing, the State Seal on its tank and the state  flag on its rear fender. It also features a pumped-up stereo, upgraded speakers, a heavy breather kit, mufflers and “lots of chrome, lots of chrome and lots of chrome,” said Tim Cashman, Las Vegas Harley-Davidson vice president.

Founded in 1903, the city’s first Harley-Davidson store was built in the 1940s on Ogden Avenue between 1st and Main Street.

“The Harley brand is one of the most iconic brands, part of the bedrock and fabric of this nation,” said Sandoval, adding that the new location “is going to be a destination all by itself.”

The first Las Vegas Harley store, new Las Vegas Harley-Davidson rendering,
the ground ‘shaking’ event and the Nevada 150th Commemorative State Bike
(Photos by Aleza Freeman and Jennifer Whitehair)


“Ground Shaking” for the future home of Las Vegas Harley-Davidson