Cirque du Soleil launching theatrical division

Cirque du Soleil has created a new division to offer a more theatrical experience in the shows it is developing.

Cirque hired Scott Ziegler to lead Cirque du Soleil Theatrical in an effort to expand the type of shows Cirque offers. Shows created under the theatrical division are expected to follow traditional theatrical practices, but still adhere to Cirque’s signature style and aesthetic, according to a statement released by Cirque.

Hand balancing act in Zarkana, a Cirque du Soleil show that performs at Aria on the Las Vegas Strip.

Cirque offers eight resident shows on the Las Vegas Strip.

Ziegler, who co-founded Base Entertainment, helped create such hits as “Phantom – The Las Vegas Spectacular,” Disney’s “The Lion King,” “Jersey Boys” and “Rock of Ages” in Las Vegas.

“I have been close to and have worked with Cirque du Soleil for more than 10 years,” Ziegler said in a statement. “I have witnessed their incredible ability to create, produce and distribute the very highest quality live entertainment. This new venture for Cirque is very exciting for me and I look forward to developing new theatrical productions and having access to the best creative talent in the world. I believe there is a huge potential for us on Broadway, the West End and global touring.”

The division is to be based in New York City.

Base Entertainment will continue to be led by its CEO and other co-founder, Brian Becker.