Standing out on the Strip: Striking identity signage is put in place at The Quad

Installation of signage at The Quad

Exterior signage being installed at The Quad on Feb. 15, 2013 (photo by Renée LiButti)

Early this week, installation of identity signage was completed on the Las Vegas Strip-facing side of the main tower at The Quad Resort & Casino.

The nearly two-week-long process began on Feb. 5, when equipment was readied to lift and secure seven letters made by YESCO. Each one stands 16 feet tall and shines brilliantly in white at night. It took approximately two days to hoist, put together and then set individual letters in place on the recently renamed resort. A stylized “Q” logo, designed with playful swooshes to evoke a sense of fun and energy, is being added this weekend. It’s 28 feet tall and will radiate red. The logo will also be able to change colors and display animated patterns.

No front marquee is planned as part of the renovation, but there will be an LED display board built at the pedestrian entrance to The Quad from Harrah’s rollicking Carnaval Court area. Another big rooftop light attraction, dubbed “the vortex,” will be situated near the resort’s frontage along the Strip.

The Quad's port cochere at night

The Quad's porte cochere at night (photo courtesy of Caesars Entertainment)

Most recently, construction on the new porte cochere at The Quad wrapped up. Located on the north side of the resort, it’s reachable through the parking garage. Unfortunately, with major construction under way, there is no vehicular access to The Quad from Las Vegas Boulevard. Guests coming from the Strip have to go through the tunnel at Harrah’s entrance. Otherwise the best bet is to seek out Koval Lane, which runs parallel to the east side of the property, and look for the turnoff marked by signs announcing The Venetian and Harrah’s. That road curves around to the access point for The Quad’s self-parking garage, which then continues through to a new circular driveway where valet parking is available beneath the eye-catching porte cochere. With unique geometric shapes and a metallic finish, it gives off a futuristic vibe. Heating lamps (for cool weather) and lighting effects enfold the porte cochere as well.

A rendering of The Quad Resort & Casino in Las Vegas

A rendering of The Quad Resort & Casino (photo courtesy of Caesars Entertainment)

In addition to the exterior, interior renovations have been well under way at The Quad for some time. The lobby – which includes the reception, bell and concierge desks – has been redone. Right now the front portion of the casino floor is walled off and will be reopened at the beginning of March. This space has expanded by 15,000 square feet because it engulfed the area where the old porte cochere, a gift shop and a nightclub once stood.

Scheduled to occur in phases, construction will move to the center of the casino floor (covering about 30,000 square feet) later in March and continue there for approximately six months. The back portion of The Quad, which currently houses retail shops, will be done last. It will go offline in early fall in order to be converted into a new food court that will house beloved quick-service restaurants like Baja Fresh, Panda Express, Subway, Smashburger and Starbucks.

Las Vegas-based Klai Juba Architects have been handling the exterior and structural renovations, while the internationally renowned firm Friedmutter Group is heading up the  interior design work. Guests can look forward to seeing modern décor with rich fabrics and contemporary fixtures very soon. The goal is to create a fresh, chic and whimsical spirit.

Construction at The Quad for "the vortex" light feature

Construction at The Quad to create "the vortex" light feature (photo by Renée LiButti)

Renovations at The Quad are on schedule and expected to conclude by the end of 2013. The rebranding and transformation of this property is being done in conjunction with the construction of The Linq, a massive $550 million project by Caesars Entertainment (also the parent company of The Quad) that includes a retail, entertainment and dining complex as well as the High Roller, the world’s tallest observation wheel.

So far 32 tenants have signed on to be in The Linq’s open-air district, which will span more than 300,000 square feet. Among them are Sprinkles Cupcakes (regarded as the world’s first cupcake bakery – the one that began the craze), the Tilted Kilt Pub & Eatery, the Yard House, the lifestyle trend store KOTO and the Brooklyn Bowl, a music venue from New York City that will have a performance area, 32 lanes of bowling, a restaurant and a nightclub. Plus, F.A.M.E., an acronym for “food, art, music and entertainment,” is to be a culinary bazaar of sorts featuring all the great street food of places like Singapore, Tokyo, Hong Kong and Taipei. The Linq is also scheduled to debut at the end of 2013.

A temporary pedestrian walkway provides safe passage for those traveling along Las Vegas Boulevard by foot during this extended period of construction on The Quad and The Linq. It winds all the way from Harrah’s to the south side of The Quad, ending near the Flamingo.

Centrally located on the Strip (and now clearly marked), you should stop by The Quad and take a look at what’s been going on – and what’s still ahead. A metamorphosis is truly taking place here!

[Galleries 94 not found]


I’m a Las Vegas native. By profession, I write at Mostly about the city’s hotels, but on other topics – gaming and transportation – too. I really love staying at hotels. And the ones here are among the biggest and best in the world. Some key things I’ve learned: Resort fees are inescapable (frustrating but true), a friendly attitude at the front desk may score you a great view and over-the-top room amenities – bath butlers, Japanese tea service, menus with “intimate” items – do exist. What else should you know about me? Well, I’m comfortable at a blackjack table. And I like eating late-night pancakes in hotel coffee shops. A lot. Follow Renee on Google+.