Bally’s Las Vegas will become home to Sin City’s newest mall with a proposed 2-acre, 150-shop outdoor retail venue located at the front of the property on one of the busiest pedestrian intersections in the United States. In fact, more than 20 million people pass through this site annually at the corner of Las Vegas Boulevard and Flamingo Road, where three other megaresorts – Caesars Palace, Bellagio and Flamingo – are also situated.
Scheduled to open in the fall of 2014, the Grand Bazaar Shops will take Bally’s frontage, currently occupied by people movers and lights, and transform it into a “21st century bazaar.”
“The inspiration came from the great markets of the world I’ve seen – the Grand Bazaar in Istanbul, the Portobello Road and Camden Markets in London, the fantastic night markets in Asia, the spice markets in India, the souks of Northern Africa and the Middle East,” said Juno Property Group Chairman Laurence “Larry” Siegel, who pioneered the concept of the Grand Bazaar Shops. “With their rich colors, sounds and smells, these wonderful shopping experiences are often the centerpiece of local culture and commerce. With Grand Bazaar Shops, we aim to marry recent developments in retail, which have seen smaller, more unique and interactive stores in a variety of shopping environments.”
Spanning close to 55,000 square feet, the Grand Bazaar Shops will be easily walkable. Individual outlets will range in size from 150 to 300 square feet, with a select few measuring up to 2,000 square feet. Visitors can expect an impressive roster of tenants that will cover a variety of categories including apparel, footwear, eyewear, accessories, jewelry, health/beauty, specialty, electronics and entertainment. Among the brands already signed are Swatch, Superdry, Havaianas and Campo Marzio. Plus, more than a third of the space at the Grand Bazaar Shops will be dedicated to restaurants, bars and food outlets. For example, American chef Sam Marvin of Bottega Louie fame has snapped up five separate shops, which will offer artisanal cupcakes, ice cream, macaroons, meats and spices.
“Grand Bazaar Shops will be a new, visually distinctive feature of the Strip,” added Seigel. “Its aesthetically beautiful mosaic-patterned rooftops [are] designed to resemble the colorful, undulating roofs of classic bazaars, inspired by those in Europe and worldwide.”
Without a doubt, the showpiece at the Grand Bazaar Shops will be a spectacular tower called the Swarovski Crystal Starburst. It will be positioned over the brand’s store and provide a dazzling midnight show of lights and music.
“As a salute to the rich heritage and unique entrepreneurial spirit that will be brilliantly highlighted at Grand Bazaar Shops of Las Vegas, Swarovski is excited to unleash the brilliance of its crystal to light the skies above this marketplace of tomorrow,” said Wayne Page, senior vice president of Swarovski.
Whereas New York City has the famed Times Square Ball created by Waterford Crystal that drops only on New Year’s Eve, Las Vegas visitors will be able to enjoy a similar feeling of revelry every night thanks to Swarovski!
Today’s announcement about the development of the Grand Bazaar Shops follows on the heels of a huge retail push that is currently underway on the Las Vegas Strip.
Already under construction is The Linq, a massive $550 million project helmed by Bally’s parent company, Caesars Entertainment Corporation. This open-air, pedestrian-only district that’s located along a corridor between The Quad and Flamingo resorts will be jam-packed with dining, entertainment and shopping opportunities and boast a 550-foot-tall observation wheel. It’s scheduled to debut in phases beginning at the end of this year.
MGM Resorts International is also in the midst of construction at another major intersection in Las Vegas – the corner of Las Vegas Boulevard and Tropicana Avenue. Plans for this project include redesigning the front facades of New York-New York and Monte Carlo to create a public park as well as add shopping, dining and entertainment elements that will lead to a new state-of-the-art arena.
The Grand Bazaar Shops are expected to give Bally’s a much-needed facelift. At one time a parking lot, the space in front of the resort’s main entrance was transformed in the 1990s when a covered moving walkway wrapped in color-changing neon was built to help bring visitors from the Strip inside. Although the distance to Bally’s entrance from Las Vegas Boulevard is similar in scope to that of the Bellagio, its people mover never quite compared to the manmade lake and stunning fountains.
“Grand Bazaar Shops at Bally’s Las Vegas will offer an engaging new experience at the heart of the Las Vegas Strip for the myriad of visitors interested in unique shopping and dining concepts,” said David Hoenemeyer, president of Bally’s, Paris Las Vegas and Planet Hollywood Resort & Casino.
Indeed, this venture is sure to be a winning proposition. The Grand Bazaar Shops will not only alter the look and feel on this busy intersection at the heart of the Strip, but they will also provide visitors with another truly memorable experience and enhance Las Vegas as a bona fide shopping destination.