A look inside the Paradise Tower at Hard Rock

A framed portrait of David Bowie awaits hanging in the 3,500-square-foot penthouse suite and plastic tarps cover the carpet in the hallway as construction workers and painters put the finishing touches on the 18-story Paradise Tower at the Hard Rock Hotel and Casino.

The Paradise Tower is part of the Hard Rock’s ongoing $750 million expansion project. Opening July 31, the tower adds 490 guestrooms (designed by Mark Zeff of Zeff Design), 10 pool suites (four by Zeff and six by local designer Mark Tracy of Chemical Spaces) and a penthouse (Zeff) to the property. A cafe is expected to open on the lobby level in December.

The south side of the tower overlooks the beach club where Rehab takes place, while the other side of the tower has views of the Las Vegas Strip and surrounding mountains. From the lobby guests can see the cabana area of the Hard Rock pool through floor-to-ceiling windows.

Only the standard rooms were available for photography today, but a glimpse behind the scenes reveals a tower with a sophisticated rock ‘n’ roll style. Hardwood floors, mirrored ceilings and hand painted graphic murals including skulls, leaves and cassette tapes decorate the pool suites, (two of which are two-stories tall), and each has direct access to the pool. The penthouse, with its mahogany wood interior, rock ‘n’ roll portraiture and silver chandeliers, offers a 360-degree view of the city as well as a high-tech pool table and over-sized hot tub in the middle of the living room.