At night, Las Vegas glows with light of hundreds of neon, incandescent and LED signs. But on Oct. 13, 2013, the city will be a little bit brighter when the GlowRun returns to downtown Las Vegas.
Created by Insomniac, the company behind Electric Daisy Carnival, and Wendoh Media, GlowRun combines thousands of runners, music and neon colors for a unique nighttime running experience.
GlowRuns take place in other cities in the United States, but the Las Vegas run has the added cachet of being set in downtown Las Vegas where historic neon signs as well as the largest LED screen in the world (the Fremont Street Experience’s Viva Vision canopy) help light up the night.
The Oct. 13 GlowRun will include a 5K race where runners, walkers and dancers are encouraged to wear colorful and elaborate costumes.
When participants cross the finish line, they will enter AfterGlow, a post-race party complete with DJs, food and beverage vendors, costumed characters and more. AfterGlow will also feature unique lighting and sounds from Insomniac’s “Discovery Project” winning DJs as well as additional special guests.
The race will start at 8 p.m. on Oct. 13 in downtown Las Vegas. The exact course has not yet been announced. There are no prizes for first place in the run, rather prizes are offered for the craziest costume. The AfterGlow party will last from 10 p.m. to 1 a.m.
Earlybird registration for the race is $45 per person. From the entrance fee, $5 goes to the Bright Future Fund, which will donate an award of $50,000 to a business start-up in Las Vegas. Start-up business ideas can be submitted on the GlowRun website. Approved business ideas will be showcased on the GlowRun website, where the Las Vegas community can vote for the proposal they would like to receive the $50,000 award.
To register or volunteer for GlowRun or submit a start-up business for consideration on the grant competition, see the GlowRun website (http://www.glowrun.com/las-vegas.html).