Competitors spin to win in fabulous ‘Sign’ City Las Vegas

Posted by on Feb 21st, 2013 and filed under Featured, Xtra News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.


Marketers everywhere are familiar with the concept of adding some spin. AArrow, Inc. takes that concept and turns it on its head.

The guerrilla marketing firm’s sign spinners turn advertising into a mixture of sport and performance art. They also give those of us with desk jobs yet another reason to feel ridiculously lazy.

You’ve undoubtedly watched these guys and gals spinning signs on the street corners while you were stuck at a red light, but as AArrow, Inc. COO Mike Kenny puts it: “You probably haven’t seen the guys tossing it up in the air like a helicopter, doing a handstand and then catching the sign between their legs.”

Starting tomorrow, you can see all that and more on the Fremont Street Experience in downtown Las Vegas as more than 75 sign spinners from all around the world convene for the Sixth Annual World Sign Spinning Championships. Spinners from Croatia, Peru, South Korea, Australia, Las Vegas and more will show off their moves, competing for a chance to be crowned the best AArrow Sign Spinner in the world.

AArrow’s top spinners train all year long to develop secret tricks for the competition, which moved to Vegas last year.

“We fell in love with the energy and enthusiasm that we found here,” said Kenny. “Vegas is the perfect place for the World Sign Spinning Championships, as the city appreciates our flash and talent more than any other city.”

Check out these spinning sensations for free in front of 1st Street Stage starting at 2 p.m. on Feb. 22 and noon on Feb. 23.

Aleza Freeman

Yes, I’m from Las Vegas. But I’d like to clarify a few things: I don’t live in a hotel and I’m not a showgirl. I put my pasties on one nipple at a time, just like everyone else. I’m a regular girl who plunges off the side of ridiculously tall Las Vegas landmarks and writes about it for a living. I also ride roller coasters, hang at the spa, shoot holes in zombies and take art lessons from bottlenose dolphins. You know, normal stuff. My career as a journalist and copywriter has led me out of Vegas and around the world, but the 24/7 normality of Las Vegas sucks me back in every time. Am I oblivious to the plethora of slot machines everywhere I go? Sure. But that’s because I’m distracted by all the pretty lights. Follow me on Google+ and Twitter.

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