Competitors spin to win in fabulous ‘Sign’ City Las Vegas

Posted by on Feb 21st, 2013 and filed under Featured, Xtra News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.


Marketers everywhere are familiar with the concept of adding some spin. AArrow, Inc. takes that concept and turns it on its head.

The guerrilla marketing firm’s sign spinners turn advertising into a mixture of sport and performance art. They also give those of us with desk jobs yet another reason to feel ridiculously lazy.

You’ve undoubtedly watched these guys and gals spinning signs on the street corners while you were stuck at a red light, but as AArrow, Inc. COO Mike Kenny puts it: “You probably haven’t seen the guys tossing it up in the air like a helicopter, doing a handstand and then catching the sign between their legs.”

Starting tomorrow, you can see all that and more on the Fremont Street Experience in downtown Las Vegas as more than 75 sign spinners from all around the world convene for the Sixth Annual World Sign Spinning Championships. Spinners from Croatia, Peru, South Korea, Australia, Las Vegas and more will show off their moves, competing for a chance to be crowned the best AArrow Sign Spinner in the world.

AArrow’s top spinners train all year long to develop secret tricks for the competition, which moved to Vegas last year.

“We fell in love with the energy and enthusiasm that we found here,” said Kenny. “Vegas is the perfect place for the World Sign Spinning Championships, as the city appreciates our flash and talent more than any other city.”

Check out these spinning sensations for free in front of 1st Street Stage starting at 2 p.m. on Feb. 22 and noon on Feb. 23.

Aleza Freeman

A Las Vegas native, Aleza grew up totally oblivious to the plethora of slot machines just about everywhere she went. Her earliest works of art were doodled on the backs of buffet placemats with Keno crayons. An award-winning writer, Aleza has a background in journalism and copywriting. Her works have appeared in publications globally, including the Los Angeles Times and the Jerusalem Post. She covers attractions, tours, art, spas and shopping for and loves every minute of it! Follow Aleza on Facebook, Google+ and Twitter.

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