All the cherries have lined up for Caesars Entertainment in what is sure to be a jackpot of an alliance.
Today the hospitality and gaming giant announced it will partner with Gansevoort Hotel Group and nightlife guru Victor Drai to reinvent Bill’s Gamblin’ Hall & Saloon, which was shuttered for remodeling on Feb. 4, 2013. When the new resort is unveiled in early 2014, it will be named the Gansevoort Las Vegas.
“We are confident that the Gansevoort Las Vegas will be unlike anything that exists in Las Vegas today,” said Michael Achenbaum, founder and president of the Gansevoort Hotel Group, in a statement released this morning.
Led by father-and-son team William and Michael Achenbaum, Gansevoort Hotel Group is based in New York City. The company is best known for its flagship Gansevoort Meatpacking NYC property, which opened in 2004 and is situated in the city’s gritty-turned-chic neighborhood known as the Meatpacking District. A lavish urban resort, the Gansevoort Meatpacking NYC offers luxury accommodations, hip dining and nightlife options, and gorgeous views of the Manhattan skyline and Hudson River. Gansevoort Hotel Group also has the impressive Gansevoort Park Avenue NYC and the über-cool Gansevoort Turks + Caicos in the Caribbean.
Late last year, Caesars Entertainment secured funding for $185 million that will be used to transform the existing Old West theme of Bill’s Gamblin’ Hall & Saloon into a luxury “boutique lifestyle hotel.” Located on the northeast corner of Las Vegas Boulevard and Flamingo Road, it’s situated right in the heart of the Las Vegas Strip.
All of the accommodations are to be completely overhauled. As a result, the Gansevoort Las Vegas will contain 188 Parisian apartment-style rooms and 19 suites. There will be an intimate lobby with an adjacent bar, a 40,000-square-foot casino, an ultra lounge, trendy retail outlets and a restaurant that overlooks the Strip. Plus, the renovated property will debut a unique 65,000-square-foot, indoor/outdoor rooftop pool experience called Drai’s Beach Club & Nightclub, which is being developed by Drai Management Group.
With its sexy lighting and dark red décor, the original Drai’s below-ground ultra lounge in Bill’s Gamblin’ Hall & Saloon was hugely popular. It catered to late-night partiers by opening at 1 a.m.
“Drai’s set a new standard for the late-night entertainment experience in Las Vegas and I’ve successfully raised the bar for that experience with each new venue I’ve launched,” said Drai. “I’m thrilled to have the opportunity to once again reinvent and reinvigorate the nightlife scene right where it all began 15 years ago.”
Built by Michael Gaughan and originally opened in 1979 as the Barbary Coast Hotel & Casino, the property became Bill’s Gamblin’ Hall & Saloon in 2007 after being acquired by Caesars Entertainment. Undergoing much more than a renovation, the Gansevoort Las Vegas will be a completely re-imagined hotel – one that will provide visitors with a modern, sleek, upscale experience that’s more intimate than any other on the Strip.